Energy Trust of Oregon

Digital design, social strategy and marketing collateral that increase participation and awareness of B2C programs to drive key energy savings goals and strengthen brand recognition across diverse audiences in urban, suburban + rural regions of Oregon.

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This was achieved by partnering with marketing, program + technical teams to develop overarching brand strategy and multichannel campaigns, as well as advising UX design decisions and developing micro sites, educational tools and POP displays. Coordination and art direction for multiple on-location custom photoshoots was instrumental to the success of these programs and product marketing exceeding annual goals.

 

Programs included Energy Performance Score, Home Energy Assessments, and Efficient Products. Each exceeded savings targets, increased client brand awareness and helped residential customers of Portland General Electric, NW Natural and Cascade Natural Gas collectively save billions on their energy bills.